IAB.com

“Living the Stream” at the IAB’s New Fronts

Last week I had the privilege to attend the Internet Advertising Bureau’s #IAB’s New Fronts which is focused on what all the networks and studios are ‘selling’ on digital platforms to advertisers. I had a chance to also interview Eric John, who is the VP of the Media Center at IAB, focused on looking at the ‘omni-media consumer’ (understanding the consumer’s behaviors across channels and devices).